Your business could be wasting thousands.
Here’s one story of a company that saved thousands using Vitru.
It takes years to build a company culture and days to destroy it. Vitru has given us the insights to align the RIGHT people with the RIGHT opportunities.
Brian vrana — Northwestern mutual
Northwestern Mutual saves nearly $100k a year per location with Vitru.

When Brian Vrana, Managing Director of Northwestern Mutual Nebraska, hires new Financial Representatives he knows that certain characteristics count. The difference between a top producer and those who don’t make it beyond the first year can be a swing of thousands of dollars a year.


As their offices review hundreds of candidates a year, Brian needed a way to better assess the fit of potential candidates. Proper fit of personality and work values can make or break the eventual hire’s success. Using Vitru, Brian was able to identify that his top Financial Representatives were motivated by an environment that provided a challenge and an opportunity for advancement. Poor performers seemed to not thrive in this type of environment. By asking potential candidates to complete the Vitru profile during the interview process.

“A Northwestern Mutual executive estimated that it cost between $5,000 – $25,000 in the first year to onboard each person, depending on whether they make it through the first 75 days or last the entire year. Typically only 25-50% remain after the first year. That means if you hire 10 new reps a year and conservatively estimate an investment of $10,000 per hire, those 5-7 reps that leave each year could be costing you over $70,000 annually.

The solution

The Vitru platform also empowered Brian to be able to create his own teams and see the personality and motivation of team members by location, manager or any other variable he wanted to dream up. This allowed him to understand the different sub-cultures within his district and align individuals to the right manager or opportunity.


Vitru increases employee retention rates.


The results

Once Brian was able to map out the specific culture for a team, he was able to use the Vitru platform as a recruitment tool during candidate interviews. When interviewing potential mid-career changers who were looking to take their current financial careers to the next level with Northwestern Mutual, Brian was able to show in real-time how the individual fit with the current team or office. Several of these candidates admitted that potential fit was one of their biggest concerns and felt relief at knowing they were a match.


Once Brian’s teammates are blended into teams, he can manipulate the group by turning on and off members to better understand what makes it tick.
Curious how this whole thing works?

Northwestern Mutual is a US financial services mutual organization based in Milwaukee, Wisconsin. Its products include life insurance, long-term care insurance, disability insurance, annuities, mutual funds, and employee benefit services.


Financial services

Business Model

Direct provider of individual life insurance


Milwaukee, Wisconsin, USA

Previous Solution


Customer Since

May 2013