Ellen is younger, in her mid-20s and she knows she wants a career different from the one her parents had. She wants more than anything to define her career rather than letting it define her. She invests in conferences, continuing education and always challenges herself whether she enjoys the project she’s working on or not.
What’s holding Ellen back?
Ellen is a bit of a job-hopper and rarely stays in the same place for more than 2 years. For a long time, her parents and even some friends thought she was doing her career a disservice but with every job-hop has come a bump in pay and she always learns something new when she takes on a new company.
What does she need?
She is single and focused on her career, but intensely interested in how she works with others and how she can do it better. While in previous generations, she may have been defined as “Type A” she’s actually pretty easy-going, although she doesn’t understand some of her friends’ lacksadasical approaches to work. Ellen prides herself on her work ethic but is looking for a mentor to groom her to lead one day.
What are her goals?
Ellen could quickly become an evangelist for a product that gives her insight into her own career trajectory, including how to influence people within her professional sphere. However, because she is firmly entrenched in the millennial generation, she’s not likely to engage with a clunky interface, a monthly subscription or something that doesn’t provide consistent value. If it’s hard to deal with or takes too long, or the information is not applicable to her situation, she will quickly remove access to her profile, as Ellen doesn’t like to waste her time.
But wait, there’s more!
Ellen’s biggest challenge is: She can occasionally be off-putting and needs to understand how her intensity appears to others.
Ellen’s main goal: To advance her career but also have people like her. Also to “find her place”.
How can Vitru help Ellen solve her problems?
Vitru will also make recommendations for Ellen as she continues to plot her career and show her just how to best use her intensity. Vitru will also give Ellen insight into the actions of her managers and contemporaries. Vitru will help Ellen achieve quick actionable items she can use every day, by providing a map for her career, and giving her an idea of people to look out for. Does Ellen sound like you?
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